How to market your Chocolate Fountain business for Baby Showers
What better occasion to enjoy the fun and indulgence of a chocolate fountain than when celebrating the wonderful news of a new baby with friends and family.
Baby Showers are a great event to market your chocolate fountain business to and we?ve put together a few ideas that we think will wow mums to be and impress the guests!
Promotion
The first thing to consider when approaching a new market is how to promote your service. A few key places to advertise include shops that sell baby clothes and furniture, online forums for parents and restaurants and hotels that have rooms available to hire. Another great way to start out is by talking to your friends and family. By offering a big discount you have the opportunity to show off your service to the guests and start getting recommendations. Have a simple leaflet or small brochures printed describing your service and design an advert to display online.
Offer a discount to your first few clients in return for the opportunity to take some professional photographs of the event; you can then use these images to promote your business. Having high quality images of the decorations, sumptuous flowing chocolate and the themed dipper display all set up together will give your potential clients a really good feel of how their own party could look.
Another marketing idea is to work with relevant shops that cater to new mothers and set up a stand promoting your service, with a chocolate fountain and dippers display. The lure of free tasters and the wonderful aroma of melted chocolate are sure to draw a crowd and you can use the opportunity to talk to potential customers and show them your brochure.
Themes and decorations
Look at ways to dress up the fountain itself, such as offering coloured chocolate and adding a chocolate fountain topper such as a babies dummy or bottle, decorated with a ribbon.
Pretty floral themes work brilliantly at baby showers and a few carefully selected accessories such as table runners and napkins can add a finishing touch to a table display.
Display mini pink and blue iced cupcakes for dipping in the chocolate fountain on a vintage cake stand and create a dipping display using colourful china and antique style platters. Some other dipping foods you could include are mini doughnuts, fruit platters to match the colour theme and biscuits in the shape of little baby grows and bottles.
Bunting is a quick and affordable way of decorating a room and is easy to theme for different events. Try lettering announcing the sex of the child, or spelling out ?baby? if it?s a surprise. Tie coloured ribbons around empty baby food jars and use them for serving drinks in.
Party favours are a lovely way to end the event and offering to supply some themed cake pops in individual wrappers and presented with a bow is sure to be a huge hit! One of our favourite baby shower themed cake pop designs is these babies rattle shape pops!
Source: http://www.jmposner.co.uk/post/how-to-market-your-chocolate-fountain-business-for-baby-showers/
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